Fabrizio Ferri

What is Truth? For an experienced portrait-maker like Fabrizio Ferri, truth is an insightful journey into the heart and soul of his subject. He is always careful not to impose himself or his expectations on his subjects. He works to, "reveal the true essence of the person, but always in a way that my signature style comes through." The truth and the importance in his photography are to reveal what is essential in his subject - creating images that can resonate at a personal level for the viewer.
This same search for emotional authenticity is revealed in Fabrizio’s energetic figurative studies. He captures the rhythm of the human body, capturing the extraordinary gestural power of simple actions, frozen in the moment by his camera. His portfolio of artistic photographs reveals the beauty of the ordinary - or the extraordinary - with equal respect and wonder.
Believing that we face a new frontier in advertising, Fabrizio is producing leading-edge video images that explore new ideas and new methods, capturing viewer attention - by bringing the same sensibility to his multi-media work that he applies in his photographic projects. He calls his exceptional approach, "hyper-reality". It is, in fact, a return to the original premise of good photography- purity of form and naturalness in the portrayal of his subjects.
As one of the ten leading commercial photographers in the world (particularly in Italy’s fashion capitals), with hundreds of print campaigns in fashion and other products to his credit, Fabrizio is expanding his presence here in the U.S. through his studios and production facilities in New York City.
Fabrizio Ferri’s dramatic and eye-catching campaigns deliver an essential message - one of simplicity and visual honesty - an approach that is unique in today’s fast-paced and visually over-burdened world.